Key Takeaways
- Hero Value Proposition: State clearly WHO you help, HOW you help them, and WHAT result they achieve in 5 seconds.
- Single CTA Focus: Avoid distracting external navigation links on dedicated ad landing pages.
In This Article
The 5-Second Hero Section Rule
When a visitor lands on your page, they decide whether to stay or bounce within 5 seconds. Clear headlines paired with immediate CTA buttons outperform clever branding slogans every time.
Frequently Asked Questions
Dedicated PPC landing pages should hide top navigation links to keep the user focused on completing the primary lead form.