Key Takeaways
- Asset Diversity: Upload high-resolution landscape, square, and vertical video assets for all placements.
- Audience Signals: Feed high-intent custom search segments and first-party customer match lists.
- Negative Keywords: Apply account-level negative keyword lists to eliminate junk search queries.
In This Article
Configuring High-Converting PMax Asset Groups
Performance Max relies heavily on creative quality. Providing Google with 20 headlines, 5 long headlines, 5 descriptions, and at least 3 high-definition video assets ensures AI can generate high-converting combinations for every placement.
EXPERT INSIGHT
Exclude brand terms from PMax using Brand Exclusions so performance data isn't inflated by organic brand search intent.
Frequently Asked Questions
Allow a minimum 2 to 3-week learning phase before making major bid adjustment changes.