Key Takeaways
- Engagement Rate Filter: Prioritize creators with an authentic engagement rate above 4% over raw follower numbers.
- Usage Rights: Always negotiate ad usage rights to repurpose influencer content in Meta paid ad campaigns.
In This Article
Why Micro-Influencer Campaigns Deliver Higher ROAS
Micro-influencers maintain tight-knit, hyper-engaged communities that trust their recommendations implicitly. Their cost per collaboration allows brands to run multi-creator campaigns at scale.
Frequently Asked Questions
Check their comment quality for repetitive generic emojis and use tools like HypeAuditor to verify audience authenticity scores.